role
lead Graphic Designer
timeline
2019-present
tools
Adobe CC, Figma, miro
client
sovereign brands
About the brand
Bumbu is a rum brand owned by Sovereign Brands.
The Bumbu line includes Sovereign Brands' flagship Bumbu Original, distilled and blended in Barbados, alongside Bumbu XO, an exquisite connoisseur's rum, and Bumbu Crème, a delicious cream liqueur, both made in Panama.
Objective
As lead graphic designer, my objective was to build an adaptable visual identity for Bumbu Rum that communicates its Caribbean heritage, premium quality, and complexity of flavors. I aimed to design creative assets resonating across demographics to support Bumbu's global growth and new product launches through compelling branding and packaging.
Bumbu Crème Development
Rich, Decadent, Smooth
Led the packaging design for the launch of Bumbu Crème, a new rum cream product. Created a premium white bottle with gold and black accents and a custom stopper to reflect the cream liquid and stand out from competitors. The elegant packaging mirrored Bumbu's upscale brand image.
Bumbu Rum Co
x Lil Wayne
Limited Edition Bumbu XO Bottle 2022-2023
Lil Wayne our Bumbu Brand Ambassador.
Designed a limited edition bottle sticker showcasing Lil Wayne graphics for the launch of Bumbu XO rum. Worked closely with Lil Wayne's team as brand ambassador to create the custom bottle label for this special collaboration.
Bumbu Rum x Lil Wayne Limited Edition Skateboard 2022-2023
Designed and produced a limited edition, branded skateboard showcasing Lil Wayne graphics for Bumbu Rum's holiday partnership campaign. The skateboard was gifted to select media and influencers, accompanied by a case of Bumbu and note card detailing the collaboration.
Bumbu Rum CO x Lil Wayne Skateboard Wall
Led the design and production of a branded skateboard wall featuring a Lil Wayne graphic in our Atlanta office to create a Lil Wayne skate deck corner with a skate ramp. Managed vendor relationships to successfully execute this high-visibility asset promoting the Bumbu Rum partnership.
Bumbu Rum CO x Lil Weezyana Fest 2023
Created branded merchandise including notecards, bottle stickers, and t-shirts for Bumbu Rum's collaboration with Lil Wayne's 2023 Lil Weezyana Fest. The custom assets promoted the partnership and enhanced Bumbu's visibility by being gifted to performing talent.
On & Off Premise
All visuals below were Frankensteined in Photoshop or created from scratch in Illustrator.
X on the Beach
Developed bar and digital assets promoting Bumbu Rum's signature "Bumbu on the Beach" cocktail, a Caribbean twist on the classic Sex on the Beach. Designed posters, table tents and social media graphics driving awareness and trials of this beach-inspired serve.
Caribbean Cannonball
Created eye-catching on-premise and digital assets to promote the Caribbean Cannonball, Bumbu Rum's take on the Irish Car Bomb cocktail. Designed bar posters, table tents, and social media graphics driving awareness of this signature serve.
Bumbu Rum "New Bottle Sizes" Release
Designed sell sheets showcasing Bumbu Rum's new bottle sizes to distribute to retail partners. Created visually engaging sheets highlighting the new 350/375mL and 1L sizes' features, recommended pricing, launch timing, and positioning. The sell sheets enabled educating trade partners on the new products and driving adoption.
Other Visual & Print Assets
Created various visual assets to promote Bumbu Rum both on-premise (bars, restaurants) and off-premise (retail). Designed impactful sales posters, durable banners for PR events, eye-catching bar/table displays, and bold retail signage. Strengthened brand awareness across trade and consumer audiences.
Presentation Slides
Created informative presentations highlighting key statistics, facts, and growth trends about Bumbu Rum's global business. Presentations visualized data on international availability, marketing campaigns, sales, and brand awareness. It was designed to resonate with both internal executives and external partners.
Collaborations
Bumbu Rum CO x LaRopa
I created a digital invitation and Bumbu bottle sticker design for our LaRopa x Bumbu hat and limited edition Bumbu OG launch event that was shared with VIP invitees as well as on Instagram.
MARi x Medikal "Bumbu" Single Cover
Designed an engaging, cartoon-inspired cover art graphic for MARi's summer single "Bumbu" featuring Medikal.
Digital Assets
Created web banners, Instagram graphics, and other digital assets to support Bumbu Rum promotions across retail partners' online channels. Designed visually engaging assets tailored for each retailer's website and social media accounts to drive consumer awareness and sales.
Packaging
Bumbu Rum CO Limited Edition Gift Box / Shipper
Designed premium gift boxes to house special edition bottles of Bumbu Original, XO, and Crème. The structural packaging provided protection while the graphics created an elegant, visually appealing look representing Bumbu's sophisticated brand identity. The special packs were released for the holidays to showcase Bumbu's range of rum expressions.
Merchandise
Worked closely with the merchandising team to design engaging graphics and develop branded merchandise supporting Bumbu Rum. Created various merch including barware, pool floats, face masks, robes, hats, tote bags, and more to extend Bumbu's visual identity and grow brand awareness.
