role
Brand Designer
timeline
2019
tools
Adobe CC, Figma
client
SuperHuman Transformation
Overview
SUPERHUMAN TRANSFORMATION
SuperHuman Transformation partners with clients to attain freedom through personalized transformation. Their mentors guide individuals on complete lifestyle growth covering exercise, nutrition, sleep hygiene, mindfulness and more.
The Value System
The Product is the process, and SuperHuman Transformation loves the beginning just as much as the end goal. From probing questions to overarching thought, approaching intentionally, and openly.
The Challenge
The goal was to formulate a focused visual identity that could unify and simplify communication for their wide-ranging transformation programs and messages. Impactful graphics of physical strength and the bold red color palette helped SuperHuman highlight their identity as mentors of mental and bodily power.
