role
lead Graphic Designer
timeline
2021-present
tools
Adobe CC, Figma, miro
client
sovereign brands
Website Design
Elevator Pitch Web Page
The purpose of this page is to act like a “elevator pitch” and introduce people to the Luc Belaire brand who perhaps haven’t been exposed to it before.
I felt the website already had all the content but a little too much of it. It seemed like information was put on the website just because it was there. It needed some restructuring and a visual boost to take it to the next level. That is exactly what I have did in this project.
Prep
Elevating the Luc Belaire Brand Experience
Reimagining the Luc Belaire website was a meticulous process focused on enhancing the overall brand experience.
First, I conducted a comprehensive audit of the existing site to fully understand the content, layout, and functionality. This provided critical insights into areas needing improvement.
After thoroughly analyzing the existing site, I explored luxury champagne brand websites for design inspiration. References from Awwwards and OnePageLove revealed opportunities to elevate Luc Belaire's aesthetic for a sophisticated look and feel.
Armed with these insights, I mapped out an enhanced user experience that retained Luc Belaire’s unique identity while transforming the presentation to be more refined, concise and impactful.
The result is a website exuding Luc Belaire’s brand vision - opulent, indulgent, and redefining luxury. The new site provides an engaging, memorable experience for visitors.
Crafting a Captivating Redesign
To focus the redesign, I established three key constraints:
• Visual Hierarchy - Structuring layout and content in a way that guides the user's eye through the most important information.
• User Interface - Optimizing navigation and interactivity for an intuitive, seamless experience.
• Branding Design - Developing visuals that strongly reinforce the Luc Belaire identity.
With these priorities set, my goal was to make the website design fresh and engaging without being overly generic. I wanted to capture the essence of Luc Belaire - bold, luxurious, sensorial - while keeping the user experience friendly and focused.
Crafting an Eye-Catching Introduction
The introductory section required careful attention as it sets the tone for the website experience. I opted for a dark background to make the champagne bottles the focal point, with their vibrant colors popping off the page. This visual contrast immediately directs attention to the core Luc Belaire products.
I purposefully showcased the champagne bottles first before moving into the branding story. Drawing users in with striking visuals aligns with the Luc Belaire commitment to sensorial indulgence. The intro section establishes an aesthetic energy that carries throughout the site.
The bold imagery transitions fluidly into the main hero section, which invites users to explore the brand story. This thoughtful intro sequence provides a dynamic first impression, priming visitors for an elevated and opulent Luc Belaire journey ahead. The dark canvas lets the exuberance of the brand take center stage.
Selecting an Impactful Intro Animation
When designing the intro animation, we explored two distinct options:
Option 1 featured the Luc Belaire logo artfully expanding onto the screen.
Option 2 mimicked an old neon sign illuminating the brand name.
While Option 2 evoked a retro, barroom vibe, we felt the coil-like motion too closely resembled a stove heating element.
Ultimately, we decided Option 1 better captured the essence of Luc Belaire - sleek, refined, and indulgent. The clean animated logo has a luxury feel that builds anticipation for the website experience.
Crafting an Intuitive Body Section
When designing the body section, I opted for a two-column layout to allow the copy and visuals to work synergistically. This split structure enables users to immediately connect the messaging to the lifestyle imagery.
A two-column format also creates a clean, uncluttered aesthetic that promotes easy scanning for key information. The consistent structure establishes a rhythm as users navigate down the page, interacting with each text and image pair.
Careful attention was paid to the spacing and flow between elements. The end result is an intuitive, visually-balanced body section that seamlessly guides users through the narrative, highlighting the indulgent ethos at the core of the Luc Belaire brand.
Print Assets and Packaging
Belaire Luxe Necktag
Savor the richness. Let the velvety notes intoxicate as you become immersed in the clandestine allure of Belaire Luxe. Feel the brilliance, exclusivity, and vintage Hollywood glamor radiate with each sip.
Belaire Luxe Hidji Art Bottle
As the lead designer on this unique collaboration, I had the honor of bringing Hidji's lively artistry onto the iconic Belaire Luxe bottle.
I worked closely with Hidji to fully understand the cultural narratives behind each component of his designs.
Through digitization and a meticulous design process, I adapted Hidji's richly detailed paintings into stunning graphics.
In addition to the bottle sleeves, I spearheaded the creation of custom shipper boxes and sales sheets to complement this special project. The result is a custom-designed set where each element reinforces the beauty of indigenous artistry meeting French luxury.
Belaire Rosé Gregoire Devin Art Bottle
Urban Expression Meets French Opulence.
Belaire Rosé has partnered with acclaimed French artist Grégoire Devin to create a striking limited-edition bottle that fuses modern urban edge with classic French luxury.
Belaire Rosé has partnered with acclaimed French artist Grégoire Devin to create a striking limited-edition bottle that fuses modern urban edge with classic French luxury.
Inspired by his immersion in street culture, Grégoire expresses his singular vision through geometric patterns, lyrical strokes, and vibrant pops of color that dynamically wrap around the sleek bottle. His spontaneous, expressive style reinvents the iconic Belaire Rosé bottle as a contemporary objet d’art.
Other Materials
As the lead designer for Luc Belaire's promotional materials, I have had the opportunity to translate the brand's indulgent ethos into a wide range of collateral.
Celebrating Life's Precious Moments
The arrival of a new baby is one of life's most joyful moments. As Luc Belaire's lead designer, I was delighted to create a custom gender reveal concept using our iconic bottles.
The focal point was Belaire Luxe Rosé and Belaire Bleu bottles nested together, keeping the color reveal hidden until the big moment. Complementing this, I designed a sell sheet and case sleeve embellished with gender reveal motifs.
